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Business is complex.
Your comms shouldn't be.

Brand messaging strategy and support

Show up consistently at every touchpoint to build recognition, trust, and connection.

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Make it easy for your audience.

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Profile picture of Jen Surma sitting at a desk, smiling and holding a cup of coffee

How I can help you 

Keep it simple

You're busy, I'm busy. We're all busy. Discover where you're confusing your customers with a Connect the Dots brand audit. Quick, simple, jargon-free. Followed up with an action plan to get things back on track.

Step back, refocus

Stop second-guessing yourself or micro-managing content. Dot to Dot brand voice guides and workshops help everyone on your team deliver a united voice. Put your focus back where it's needed. 

A human connection

AI is great at pattern recognition, but brands that stand out and people buy into? You need human connection for that. Get my eyes on your copy before you hit publish. Think of me as your Brand Voice Guardian.

You're doing great work. But your messaging? It's all over the place.

Confused, disjointed comms and messaging interrupt the customer journey. If your audience has to stop and ask “What am I looking at?” you’re going to lose them.

 

If you are dealing with:

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  • Inconsistent messaging across channels,

  • Everyone on your team interpreting your brand voice in their own way, 

  • Delivered copy never quite hitting the mark, 

 

Then your brand messaging probably feels like one of these hidden 3D image puzzles.

 

Everything's there, but it's chaos.​

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It doesn't have to be like this.


Step back and let's bring everything into focus.

A colourful, chaotic stereogram

Brand messaging services

When it's your brand, it's harder to spot the gaps because everything already makes sense to you.

 

But your audience or team? They need that magic moment where everything suddenly clicks into focus 🦕

 

Let's transform your brand messaging from confusion, chaos and conflict to clear, consistent and connected:

Connect the dots

The starting point for founders and fast-growing organisations who want to make sure their brand is keeping up.

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Identify inconsistencies in your brand messaging, then get them sorted.

 

Before the end of the week.

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Get started >>

Dot to dot

Give the copywriters, content creators, agencies, and internal teams you work with a clear reference guide to your brand voice. 

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Minimise edits, stop second-guessing, and reduce frustration.

 

They'll love you for it.

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Choose your level >>

Brand voice guardian

Need a copy chief, extra pair of eyes, or your ChatGPT content to sound less like everyone else and more like you?

 

Ongoing support for leaders, founders, marketing managers, content creators, and copywriters.

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Go on, get a human involved.

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Book me in >>

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What people say

Bob Gentle,
Amplify

Jen knows my business, my tone of voice and how I write, so I can trust her to get it right the first time. She's the triple threat - Strategy, tactics and execution.

Chris Schafenacker,
The Action Sports Translator

Having Jen on the team as Lead Editor was an absolute dream! Responsive, efficient, and, above all, exceptionally skilled.

Max Smith,
Content With Purpose

Jen has a thorough and detailed understanding of communications. She's highly personable, super calm, and always considered when giving advice or carrying out a workflow.

Hi, I'm Jen

A brand messaging and communications geek

Over the past 15 years (ok, ok, it's fast approaching 20) I've worked with solopreneurs and small businesses, charities, and global corporations.

 

In no particular order, I've been a project administrator, event organiser, volunteer coordinator, operations manager, digital marketer, copywriter, editor, and a ski & snowboard instructor.

 

On the surface, it's a bit of a mix.

 

But, the thing that joins everything together?

 

An understanding of the importance of clear communication and an uncanny knack for brand voice. 

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Profile picture of Jen Surma with a snowy background

Speak to me 👋

Tell me what you're looking for using the form below, or click here to book in for a quick chat. 

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Thanks for getting in touch. Please check your spam folder if you haven't heard from me within two business days.

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