How I can help you
Clear, consistent communication is the path to success in business.
I work with you to connect the dots across your brand messaging, taking it from confusion, chaos and conflict to clarity, consistency and connection.
We'll build trust and recognition with your audience.
Save you time and effort when working with freelancers or across teams.
And ultimately improve your sales and marketing efforts.
The Dot Connecting Method
The Dot Connecting Method is a four-step process to figure out what you've already got in place, what’s working, what’s not, and where we need to focus to get your brand messaging aligned.
I use this as the basis for all projects, whether you’re just starting out with all things brand messaging, need some tweaks, or are looking for a complete rehaul.
Audit
What brand messaging dots do you already have? Things like: your mission statement, values, tone of voice, your vision.
Map
Where do each of your dots show up? Where does your audience find them?
Identify
How are your dots connected? Do they align? What's missing? What's working, or not?
Create
Using a mix of workshops and wizardry, we’ll work on whatever your brand messaging needs.
Brand messaging services
The one-stop shop brand messaging guide
from €5250
The ultimate reference guide for your entire team, uniting all things brand messaging in one place.
Includes:
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What you stand for - your brand’s mission, values and vision
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Who you’re for - your audience and how you help them
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Who you are - your brand style and tone of voice
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What you say - your approach to different platforms and situations
What you get:
📖 A reference guide tailored to your brand needs
✏️ An editable version with guidance around updates
💬 Training and support with implementation
👋 A 30-minute check-in call a month after completion
Tone of voice guide
€1750
A gamechanger for your content team, and a must-have if you work with freelancers or agenices.
Includes:
-
Who you are - your brand style and tone of voice
-
What you say - your approach to different platforms and situations
What you get:
📖 A reference guide tailored to your brand needs
✏️ An editable version with guidance around updates
💬 Training and support with implementation
👋 A 30-minute check-in call a month after completion
Strategy & support
from €450
Maybe an all-singing, all-dancing Brand Messaging Guide isn't for you right now. Maybe you already have a pretty solid Tone of Voice Guide in place. But something's not working somewhere, right?
One-off and monthly retainer strategy and support services, which can look like:
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copyediting and proofreading for a consistent tone of voice
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an external review of your existing guidelines
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tone of voice workshops for content teams
"This is GREAT!! THANK YOU! You've put my thoughts into something so clear and digestible."
Cecile Burton, Montagne Verte
“Jen has a thorough and detailed understanding of communications. She's highly personable, super calm, and always considered when giving advice or carrying out a workflow.”
Max Smith, Content With Purpose
“Jen knows my business, my tone of voice and how I write, so I can trust her to get it right the first time. She's the triple threat - Strategy, tactics and execution."
Bob Gentle, AmplifyMe
Hi, I'm Jen
Brand messaging & tone of voice are my thing.
Over the past 15 years (ok, ok, it's fast approaching 20) I've worked with solopreneurs and small businesses, charities and global corporations.
I've been a project administrator, event organiser, digital marketer, copywriter, editor, and a ski & snowboard instructor.
On the surface, it's a bit of a mix.
But, along the way I've learnt the importance of clear communication, and how to nail my clients' tone of voice.
And now I'm here, to help your business get your message across.
Get in touch
If you prefer to talk, click here to book a quick chat.